Britannia, Parle-G, Priyagold, ITC Sunfeast are some of the popular brands. Biscuits are placed at a higher value chain than Bread in India. This is the reason biscuits occupy 60% of the production capacity of bakeries. Cadbury, Nestle and Brooke Bond tried to enter the biscuit market but their efforts flopped. But things are changing now. A battery of new players (Kraft, Pepsico, United Biscuits, Glaxo, and Danone)are waiting to enter the biscuit market.
The domestic players are competing against each other in their respective product segments. Though the demand for glucose biscuits is strong, the market share continues to decline as healthier brands (fiber rich) are available. Surprisingly, the Indian market is still largely un-penetrated and this offers ample scope for growth. At present, it stands third in position among food industry in revenue generation.
The organized sector continues to face competition from the unorganized players. Bakeries and retail coffee shops have started making biscuits in-house. Even as the established players continue to innovate with new products, sustainability is definitely a cause for concern.