In 2010, the industry registered impressive sales worth INR 288.7 Billion (US$ 5.8 Billion). Rising purchasing power and fashion consciousness have been driving the sector, wherein the players are investing heavily into promotional activities to increase consumer awareness. With these, the Indian cosmetic industry is estimated to grow at a CAGR of around 22% during 2011-2014.
||Cosmetic companies have been offering specialized products to generate additional revenues, and opting for online retailing to attract new customers. Cosmeceuticals and Nutricosmetics are one of the few emerging trends in the Indian cosmetics market, which has also been expanding its footprints to smaller cities and rural areas.|