The growth in the Indian Paint Industry is driven by emergence of the middle class in India, growing infrastructure, increase in the tendency to spend and growing young population inclined towards lavish lifestyle. The sector is expected to post a CAGR of around 16.2% during 2013-14 to 2015-16, according to a report. 2013 was tough for the Indian Paint Industry. Hopes of a revival in demand after a good monsoon and during the festive season were dashed by high inflation.
It has been found that while demand remained tepid in the Indian cities, consumption was rising in rural areas. The rural market has grown at a rate of around 20 per cent a year (in financial year 2013). The market size of the paint industry in India is estimated at around Rs 29,000 crore. Industry players expect close to 12% growth in business volume and 10-12% rise in turnover this financial year. The rural opportunity combined with easing prices of Rutile, a key raw material, promises 2014 to be a better year for Indian paint industry.