This includes dark, milk and white chocolates. Increasing disposable income, changing lifestyle, rising trend of gifting chocolates instead of traditional Indian sweets, and a surge in the sale of dark chocolates are expected to drive the Indian Chocolate industry growth. Latest trends witnessed in the industry reveal that companies are constantly engaged in improving the packaging and adapting the flavour of the chocolate according to the taste of the consumers
Manufacturers are increasing their investment in the cold chain facilities across the country and adapting the flavour of the chocolate according to the consumer preferences.Milk chocolate is the most popular chocolate and contributes to about 75% to the total sales of chocolate in India.
Dark chocolate ranks third having a market share of around 9%. But then it is expected to grow rapidly with the increasing awareness among the Indian population. Cadbury dairy milk is the leader in the milk chocolate category.