India's merchandise retail market was worth USD 525 billion, in 2014, of which USD 41 billion, or around 8 percent, came from apparel. The Indian apparel market is expected to grow at a promising CAGR of 9 percent over the coming decade. Along with the increase in population and increase in disposable incomes, increasing access to fashion trend, rapid penetration of organized retail into smaller cities are the main reasons behind the growth of the Indian Fashion Industry. Also E-commerce is now playing an important role in this area.Currently, apparel and lifestyle contribute around 25 percent of the USD 2.3 billion e-tailing market.Due to the increasing acceptance of e-tailing by consumers across the country.
This share is expected to increase to 30% by 2020. Brick & mortar retailers are also moving away from purely physical store-based e-tailing to multi-channel retailing, which helps them reach a wider customer base.
Apart from clothing , accessories, watches and bags have also contributed a lot to the growth of the Indian fashion segment. These are things that complete the fashion statement of the Indian man/woman. Nowadays echo-friendly fashion items have also caught the attention of the Indian shopper.