The Indian printing industry gets the largest chunk of the advertiser's money for the fourth consecutive year. Increased spending by the new government and the people likely to drive the industry further into the positive territory. Pitch Madison Media Advertising Outlook (PMMAO) 2015 expects that Print will continue to attract the largest chunk of the advertisers money with an estimated share of 40% of the overall advertising pie.
The Print advertising market is projected to grow by 5.3% in 2015 taking the total Print market close to Rs 16,100 crore. While Print continues to be the largest contributor in spends, its share in the overall ad pie has steadily fallen from 47% in 2008 to 41% in 2014, and this is expected to fall to 39.6% in 2015. The advent of the internet era and the burgeoning use of smart-phones have made their effect considerably on the Indian Print industry.