Indian Advertising Industry










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Indian Advertising industry INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2017 - 2018 Indian Advertising industry


Overview for year2017-2018

The Indian Advertising industry is one of the fastest growing market in the world, next only to China. The advertising revenue accounts for around 0.38 per cent of India’s gross domestic product. In the financial year 2017 to 2018, Indian advertising industry was estimated to be Rs 63,000 crore (US$ 10 billion) with both print and TV having a share of 38-40% each. It is estimated that in 2018, the share of Ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per cent. Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2 per cent, whereas TV contributes 38.2 per cent, and digital contributes 11 per cent of the total revenue. Outdoor, Radio and Cinema make up the balance 10 per cent.


2017-2018 Indian advertisment Industry

Online Advertising

Online advertising market is worth around Rs 10,000 crore (US$ 1.5 billion In 2017, there is a noticeable expected increase in the share of digital advertising, which is expected to account for 15.5% of total ad spends in 2017, at around Rs 9490 crores, as compared with Rs 7300 crores last year. Digital Advertising is the third highest category of advertising spends, whereas lagging far behind is TV (Rs 27,378 crores, 44.7% of total) and Print (Rs 18258 crores, 29.8% of total). The first quarter of the financial year was quite slow, with the market picking up from March-April, fuelled by a stable recovery process post demonetization.

Industry Forecast

The Indian Digital Advertising industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 32 per cent to reach Rs 18,986 crore (US$ 2.93 billion) by 2020 thanks to the ongoing digital revolution.

Indian Industry in 2016 - 2017   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2016 - 2017

Indian Industry in 2015 - 2016   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2015 - 2016

Indian Industry in 2014-2015   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2014 - 2015

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2013 - 2014

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2012 - 2013

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2011 - 2012

Indian Advertising Industry  The Advertising Agencies Association of India (AAAI)

Indian Industry  back to ADVERTISING INDUSTRies