Indian Toy Industry










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Indian Toy Industry INDIAN TOY INDUSTRY AT A GLANCE IN 2017 - 2018 Indian Toy Industry



General Overview

The Indian toy industry is close to Rs 800 to Rs 1250 billion. 10 % is organised and 90% is unorganised. Funskool is the leader in organised sector with 30% share in organised market. India is ranked 8th in the world in toy industry where as UK is rated as No 1 in toy industry. The Indian toy industry is estimated at about 400 million US dollars and forms only 0.5 percent of the global market. However, the growth of the Indian middle class and demand for quality toys are likely to spur its growth in the coming years. The share of internet retailing in sales grew from 1 % in 2007 up to 18 % in recent years. In 2017, traditional toys and games in India grew by 6% and further growth is expected.


2017-2018 Indian Toy Industry

Indian Toy Manufacturing

In recent years, cities like Ahmedabad, Bangalore, Hyderabad and Pune have become the most important manufacturing sites of the Indian toy industry. Among the local manufacturers in India about 59 % focus on the production of cheap and unbranded toys. Hence they find it difficult to fight with the International brands.

Competition for the Industry

The organized players of the Indian Toy Industry are facing stiff competition from the unbranded Chinese imports which are being sold at cheaper price and thereby affecting growth. However, with more awareness of quality branded products, more promotions and new launches, the demand is slowly increasing for these brands.

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2016 - 2017

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2015 - 2016

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2014 - 2015

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2013 - 2014

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2012 - 2013

Indian Toy Industry  INDIAN toy Industry AT A Glance IN 2011 - 2012

Indian Industry  back to toy INDUSTRies