Music composer and singer Amaal Mallik has alleged that his recently released song Yeh Awarapan from Awarapan 2 is being targeted by a coordinated "paid PR" campaign. 

In a statement shared on social media, Amaal claimed that "rival elements" within the film industry are attempting to damage the song's reception and impact the buzz surrounding the film. 

"Thank you for such a brilliant response to a melody that's the closest to my heart. Every song needs time to breathe, be taken into the system, and then reach and live in the heart of the audience," he wrote.

The composer further alleged that a paid PR campaign is running against the song from within the industry. "There is a huge paid PR being run by rival elements of the film industry that don't want the film or soundtrack to do well.

My answer to all of them is simple: ‘Please save your funds for your next films; who knows what happens tomorrow? You may waste all your money to attack my song and my movie, but if you don't save some of it, you won't be able to save your own films," he added. 

The statement also responded to comparisons between Yeh Awarapan and the music of the 2007 cult film Awarapan. According to Amaal Mallik, the old film's soundtrack wasn't entirely original. It drew from licensed independent songs that Pritam reimagined for the movie. 

Source:Ndtv