Mumbai (Maharashtra):Aditya Dhar's action-adventure Dhurandhar has registered houseful shows across several centres in Jammu & Kashmir, including smaller towns such as Shopian and Pulwama, where theatrical exhibition has remained limited.

Strong audience turnout at these locations indicates renewed demand for cinema-going in the region, underscoring the appetite for big-screen entertainment even in towns without multiplex infrastructure.

The film's performance has been supported by Citara, a multiplex chain that operates small-format theatres with seating capacities of 100-150 seats across Jammu & Kashmir.

In the absence of conventional multiplex infrastructure, these theatres have emerged as a practical alternative, offering local audiences an opportunity to experience films on the big screen.

In centres like Shopian and Pulwama, where multiplexes do not operate, Dhurandhar has maintained strong occupancies, underlining the viability of smaller cinema formats when pricing and scale are aligned with local market realities.

Trade observers noted that such theatres are addressing a long-standing structural gap in exhibition rather than competing with large multiplex chains.

Source:Ndtv