Cracking down on 'dark patterns' employed by e-commerce companies, Consumer Affairs Minister Pralhad Joshi has said firms that charge extra for cash-on-delivery will now face action.

Several companies make consumers pay an extra fee if they opt for the cash-on-delivery option rather than pre-paying for the order online.

Railing against such practices, an X user had, on Wednesday, posted about an experience he had with an e-commerce firm in which he was charged Rs 226 in the name of 'offer handling fee, payment handling fee and protect promise fee'.

"Forget Rain Fee by Zomato/Swiggy/Zepto. See the masterstroke by Flipkart: Offer Handling Fee (for giving me the discount you advertised??); Payment Handling Fee (for letting me pay you??) and Protect Promise Fee (protecting me from what... satisfaction?)," he wrote

"Next up: "Scrolling App Fee"," he joked.Responding to the post on Friday, Joshi said such practices will be scrutinised and platforms violating consumer rights will face action

"The Department of Consumer Affairs has received complaints against e-commerce platforms charging extra for Cash-on-Delivery, a practice classified as a dark pattern that misleads and exploits consumers," the minister wrote.

Source:Ndtv