Ranbir Kapoor's Ramayana is one of the most ambitious projects of the year, set to bring the Hindu epic to the silver screen on a grand scale. Directed by Nitesh Tiwari, the film also stars Sai Pallavi, Yash, Ravi Dubey, Vivek Oberoi, Kajal Aggarwal, Rakul Preet Singh, Sunny Deol, and Lara Dutta, among others.

The trailer was earlier expected to release on July 24, but producer Namit Malhotra issued a statement saying that audiences would catch the first glimpse of the World of Ramayana on a different date as he announced a partnership with Sony Pictures Entertainment.

In his latest Instagram post, he revealed that the trailer will be released worldwide at 4:15 am IST on July 30. "At the auspicious Brahma Muhurat, we welcome the dawn of Ramayana with our trailer," read the post.

Most producers choose a time to release a film trailer when they expect maximum traction on social media. This is perhaps the first time a major Bollywood film trailer is set to be unveiled at 4:15 am, when most Indians would be sound asleep.

While the trailer release time might seem odd, it is considered auspicious among Hindus. Astrologer Silky Kukreja, an astrologer and psychic, told NDTV, "In Hindu tradition, Brahma Muhurat is the peaceful period about 1.5 hours before sunrise, a sacred pre-dawn hour dedicated to prayer, wisdom, and communion with the divine."

Brahma Muhurat usually begins one hour and 36 minutes before sunrise and ends 48 minutes before sunrise. It typically falls between 3:30 am and 5:30 am, depending on the season and location.

Source:Ndtv