For nearly two decades, Mr. Shiv Lal, a 44-year-old resident of Jhunjhunu, Rajasthan, worked as a Sewer and Septic Tank Cleaning Helper to support his family.

Belonging to the Scheduled Caste (SC) Valmiki community, he faced persistent financial challenges despite years of hard work and dedication. Having studied only up to the 8th standard, he had limited opportunities to acquire technical skills or secure better-paying employment.

His monthly income of approximately Rs 6,000 was insufficient to meet household expenses and provide adequately for his children’s education.

Mr. Shiv Lal married in 2002, and his wife is a homemaker. His 19-year-old son recently gained admission to college, while his 10-year-old daughter continues her schooling.

With limited financial resources, meeting daily household needs and supporting his children’s educational aspirations remained a constant challenge. Nevertheless, he remained determined to improve his family’s circumstances and create a more secure future for his children.

Despite working in the sanitation sector for many years, Mr. Shiv Lal had limited opportunities for economic advancement. His modest earnings, lack of technical skills and limited educational qualifications restricted his ability to become financially independent.

Social stigma and discrimination associated with sanitation work presented additional challenges. However, he aspired to move beyond daily-wage employment and establish a business of his own.

He envisioned purchasing a Tractor cum Suction Machine that would enable him to provide sanitation services independently, earn a better income and improve his family’s quality of life.

A significant turning point came on 12 August 2025, when Mr. Shiv Lal received financial assistance under the Swachhta Udyami Yojana (SUY), a component of the NAMASTE Scheme. The assistance, provided through an upfront capital subsidy, helped him procure a Tractor cum Suction Machine and establish his own sanitation service business.

The total project cost was Rs 11,34,000, of which Rs 7,25,500 was financed through a loan and Rs 4,08,500 was provided as a capital subsidy. This support helped him overcome a major financial barrier and transition from working as a helper to becoming a self-employed entrepreneur.