Increasing penetration of mobiles and wireless connections drove the growth of internet media in the country. As a result, digital advertising showed impressive growth of nearly 41 per cent, with earnings surging from Rs. 15.5 billion (US$ 947.55 million) in 2011 to Rs. 21.7 billion (US$ 399.26 million) in 2012.
Meanwhile, Indian radio industry clocked revenue of Rs 1,530 crore (US$ 281.51 million) in 2012, growing at 5 per cent while it is anticipated to grow at 7 per cent in 2013.
Advertising expenditure across media expanded by 9 per cent to Rs. 327.4 billion (US$ 6.02 billion) in 2012; wherein print continued to be the largest beneficiary, accounting for 46 per cent of the advertising pie at Rs.150 billion (US$ 2.76 billion).