The Indian Television industry dominated the Media and Entertainment landscape in India, growing 12.5 per cent in 2012 and accounting for Rs 370 billion (US$ 6.81 billion) of the total revenue earned. The television industry in India is expected to grow at a CAGR of 17 per cent over 2011-16, to reach Rs 735 billion in 2016. The share of subscription to the total industry revenue is expected to increase from 65 per cent in 2011 to 69 per cent by 2016. Television penetration is only around 60% in India and hence there is great scope for the industry to grow exponentially. The overall size of the television industry in India, combining advertising and subscription revenues, will touch Rs.42,000 crores this year, a growth of 10.52% over 2011 when it stood at around Rs. 38,000 crore.
Television advertising revenue will touch R13,083.2 crore, up at a healthy growth rate of 14.74% from 2011 when the revenues stood at R11,402 crore. The TV subscription revenue will cross R28,880 crore , up from Rs.26,658 crores last year.