In 2015-16, the cookie segment, which includes brands such as Bournvita biscuits, Britannia's Good Day and ITC's Delishus, contributed 30% to the overall market and grew by more than 13% over the previous year. In contrast, Marie witnessed growth of 7.9% in the same period compared to 11.9% in 2014-15, while salt crackers declined 3.3% in 2015-16 compared to a growth rate of 3.2% in 2014-15, according to market research firm Nielsen.
In fact Parle-G glucose biscuits has become the largest biscuit brand in the country, as the Indian populace take biscuits with tea or coffee on a regular basis. While Parle-G is the dominant player with over 12% market share in the Rs 25,000-crore domestic biscuit market, Good Day - which falls in the cookie category - is the second largest player with around 9% market share. Mondelez, maker of Cadbury chocolates and Oreo cookies, is betting big on the market that is growing by over 7% year-on-year.
In terms of volume, India has emerged as one of the top three markets for Oreo, the world's largest-selling biscuit. FMCG major ITC has carved itself a niche share in the Indian biscuit scenario. The health category in the biscuit market that includes digestive biscuits is pegged at around Rs 400 crore at present and growing by 15-16% every year.