Indian Toy Industry


Indian Toy Industry INDIAN TOY INDUSTRY AT A GLANCE IN 2014 - 2015 Indian Toy Industry

Around 40% of Indian toy companies have been forced to close over the last five years, due to stiff competition from the Chinese Industry according to recent figures from the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

A further 20% of the Indian Toy sector is already facing extreme difficulties and may cease trading shortly.

As of now, only 20% of the Indian toy market is said to be served by domestic manufacturers, with Chinese and Italian imports accounting for the rest. Total imports in the sector increased at a CAGR of 25.21% in the last decade.

India's toy sector is currently centred around the Delhi region,

Indian Toy in 2014-2015

with some 50% of production coming from the National Capital Region. Of the remainder, 35% are in Maharashtra, while the remaining 15% are in smaller clusters around the country. The industry is characterised by small, cottage type of around 4,000 manufacturers.

The combined output of the Indian toy industry is estimated to be worth around US$1.3 billion in FY2014. It is also expected to grow 30% by 2015 in line with increased spend by the Indian middle-class consumers. The industry is expected to see its employment levels rise from the current 3 million to around 5 million by 2015. India's toy industry has a meagre share of 0.51 per cent of the global market. The Indian toy market, whose size is estimated at about Rs 8,000 crore, is expected to grow at a compound annual growth rate (CAGR) of 30 per cent by 2015. The toy industry currently employs a total of around three million people in the organised and unorganised sectors. With robust growth anticipated by 2015, employment in the industry is expected to rise to around five million by 2015.

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