India soap market was valued at $ 2.9 billion in FY2020 and is forecast to cross $ 4.4 billion by FY2026. The growth is projected due to the increasing focus on maintaining proper hygiene and rising disposable income of the consumers. Beauty Soap segment holds the largest market share, and account for more than 50% of the market. The sudden outbreak of the COVID-19 pandemic has led to a dynamic shift in the sales of bath soaps from brick-and-mortar channels towards e-commerce platforms.
A key point to note here is that around 50 percent of the produced soaps are sold in the rural market.