The Indian government and the Reserve Bank of India(RBI) are giving tremendous support of the growth of the Indian advertising industry. The booming economy paves way for further growth of the Indian Ad industry.
India's advertising industry is expected to grow at a rate of 16.8 per cent year-on-year to Rs 51,365 crore (US$ 7.54 billion) in 2016. Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2 per cent, whereas TV contributes 38.2 per cent, and digital ads contribute 11 per cent of the total revenue. Outdoor, Radio and Cinema make up the balance 10 per cent.
The online advertising market in India is touched Rs 3,575 crore (US$ 538.09 million) in 2015 from Rs 2,750 crore (US$ 413.92 million) in 2014. Of the current Rs 2,750 crore (US$ 538.09 million) digital advertisement market, search and display contribute the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent.
The Internet's share in total advertising revenue is anticipated to grow twofold from eight per cent in 2013 to 16 per cent in 2018. Online advertising, which was estimated at Rs 2,900 crore (US$ 436.50 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.51 billion) in five years, increasing at a compound annual rate of 28 per cent.
India's advertising growth rate for 2015 has been 13 per cent and the estimated Rs 45,000-crore domestic ad market will grow at this rate in the next year as well. The double-digit ad growth will continue till 2018, with the total ad market expanding by $3 billion (nearly Rs 20,000 crore) between 2015 and 2018. Television will largely fuel India's ad growth in the days to come.
Print advertising will grow at 10 per cent. Digital advertising is expected to grow upwards of 20 per cent, while all other media are expected to grow at five per cent to 10 per cent in 2016.
The e-commerce and start-up boom has seen 2,000 new advertisers enter the market in 2015-2016.