The online advertising market in India touched Rs 3,575 crore (577.97 million) by March 2015, a 30 per cent rise from Rs 2,750 crore (US$ 444.59 million) in March 2014, as per a joint study by the Internet and Mobile Association of India (IAMAI) and IMRB International. Of the current Rs 2,750 crore (US$ 444.59 million) digital advertisement market, contributed the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent.
The Internet's share in total advertising revenue is anticipated to grow twofold from eight per cent in 2013 to 16 per cent in 2018, as per a joint report by Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC). Online advertising, which was estimated at Rs 2,900 crore (US$ 468.84 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.61 billion) in five years, increasing at a compound annual rate of 28 per cent.
The two main categories that fuelled the overall growth in 2014 were the elections, both the Lok Sabha General Elections and the five state elections, and e-commerce players. While the elections contributed as much as Rs 2,300 crore, e-commerce players added Rs 1,150 crore to the overall growth. Out of the registered 16.4% growth rate, nearly 7.2% was on account of elections. The advertiising market in India is equally bullish for 2015 . A 9.6% growth rate is forecast for year 2015 which will take the industry to reach nearly Rs 41,000 crore. The overall market is expected to grow by more than Rs 3,500 crore.