HEADLINES:  

The size of the advertising industry in India is estimated to be around Rs 36,200 crores. The print media accounts for a larger share at 44.7% followed by TV at 38.2%.

By 2017, it is estimated that the size of the Indian advertising industry would be Rs 63,000 crores with both print and TV having a share of 38-40% each.


Digital advertising is estimated to post a robust 32.1% growth to reach Rs 8,720 crores from the current level of Rs 2,170 crores.

The Indian advertising industry is an economic enterprise which is capable of creating employment and wealth much faster in the modern period.

The industry is likely to grow further when supported by bold policies and regulatory initiatives.

  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2014 - 2015

  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2013 - 2014

  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2012 - 2013

  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2011 - 2012

  The Advertising Agencies Association of India (AAAI)

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