In 2016, the cookie segment, which includes brands such as Mondelez's Bournvita biscuits, Britannia's Good Day and ITC's Delishus, contributed 30% to the overall market and grew by more than 13% over the previous year.
In contrast, Marie witnessed growth of 7.9% in the same period compared to 11.9% in 2014-15, while salt crackers declined 3.3% in 2015-16 compared to a growth rate of 3.2% in 2014-15, according to market research firm Nielsen.
While Parle-G is the dominant player with over 12% market share in the Rs 25,000-crore domestic biscuit market, Good Day - which falls in the cookie category - is the second largest player with around 9% market share. Mondelez, maker of Cadbury chocolates and Oreo cookies, is betting big on the market that is growing by over 7% year-on-year.
The health category in the biscuit market that includes digestive biscuits is pegged at around Rs 400 crore at present and growing by 15-16% every year.
INDIAN BISCUIT INDUSTRY AT A GLANCE IN 2015 - 2016 
