INDIAN TOY INDUSTRY AT A GLANCE IN 2015 - 2016
The Indian toy industry is estimated at about 1.4 billion US dollars and till now, has generated only 0.5 per cent of the global market. The market size is increasing by at least 20 to 25 per cent. The recreational toys count to70-75 per cent of total market, while remaining 25-30 per cent is for toys with educational value.
The play stations and electronic gadgets have taken a share of board games, the jigsaw puzzles and not many outdoor activities are there as children are busy playing on the gadgets. Around 5-10 per cent share has been taken by the gadgets, especially in the category of 6-12 years.
