INDIAN TELEVISION INDUSTRY AT A GLANCE IN 2019 - 2020
Television remains the most penetrated medium in the country, catering to over a 100 million households and counting. In 2019, India’s TV industry earned over 714 billion rupees from subscriptions and advertising revenues put together. This is no surprise because Indians were some of the most regular television viewers globally, with an average viewing time of four hours daily .
Furthermore, television viewership in the country had consistently recorded an upward growth trend and data showed a sizeable headroom for growth. This made it only too lucrative for advertisers and distributors to continue investing in this medium. In 2019, India's television industry was worth approximately 787 billion Indian rupees. It is estimated to reach 882 billion rupees by 2022, indicating a compound annual growth rate of around four percent.
