Indian Advertising Industry










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Indian Advertising industry INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2018 - 2019 Indian Advertising industry


Industry Overview

Pegged at $61,878 crore ($8.76 billion) in 2018, the Indian advertising market is estimated to grow with a CAGR of 10.62 per cent till 2021, to reach a market size of $85,250 crore ($12.06 billion).


2018-2019 Indian advertisment Industry

Share of Ad industry

Television and print media would continue to garner the largest share of media spends at 70 per cent aggregated followed by digital media at 17 per cent. Digital will contribute 29 per cent of the ad market size by 2021. According to industry reports, this is the first year when Indian advertising will reach the $10 billion mark, which now makes us a major advertising market, growing at roughly 11 per cent.

Industry forecast

The shift of ad spending from traditional to digital media is happening at a rapid pace in India. While digital media currently contributes 17 per cent to total ad spends, it is expected to zoom to 21 per cent by the next year and 29 per cent by 2021.

Indian Industry in 2017 - 2018   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2017 - 2018

Indian Industry in 2016 - 2017   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2016 - 2017

Indian Industry in 2015 - 2016   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2015 - 2016

Indian Industry in 2014-2015   INDIAN ADVERTISING INDUSTRY AT A Glance IN 2014 - 2015

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2013 - 2014

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2012 - 2013

Indian Advertising Industry  INDIAN ADVERTISING INDUSTRY AT A Glance IN 2011 - 2012

Indian Advertising Industry  The Advertising Agencies Association of India (AAAI)

Indian Industry  back to ADVERTISING INDUSTRies