Pegged at $61,878 crore ($8.76 billion) in 2018, the Indian advertising market is estimated to grow with a CAGR of 10.62 per cent till 2021, to reach a market size of $85,250 crore ($12.06 billion).
Share of Ad industry
Television and print media would continue to garner the largest share of media spends at 70 per cent aggregated followed by digital media at 17 per cent. Digital will contribute 29 per cent of the ad market size by 2021. According to industry reports, this is the first year when Indian advertising will reach the $10 billion mark, which now makes us a major advertising market, growing at roughly 11 per cent.
The shift of ad spending from traditional to digital media is happening at a rapid pace in India. While digital media currently contributes 17 per cent to total ad spends, it is expected to zoom to 21 per cent by the next year and 29 per cent by 2021.