There is a significant market for biscuits in India. The Indian biscuit industry has flourished in India immensely over the years and is still growing remarkably. The 12,000 crores biscuit industry provides an enormous opportunity for growth in India.
The industry has several players, the top most being Britannia and Parle which accounts for 70% of the industry’s volume and revenues. Other companies dealing in this sector include Sara, Heinz, Nestle, SmithKline Consumer, United Biscuits, Brakeman’s, Champion, Kwality and Priya.
The volume of biscuits has increased to 12-15% over the last few years, in last year it has fallen to single digit which is not a good sign though. There are many factors which have slowed down the rates. These include the price hikes due to inflation, late monsoon rains, unacceptable expenditure and exposure of new biscuits/sweets and savories in the rural and urban markets.