Digital advertising in 2019 witnessed a 26% increase over 2018 to reach Rs 13,683 crore, even as overall advertising witnessed a sober 9.4% growth, as per a latest industry report.
The report pointed out that digital advertising continues to grow and will grow at 27% in the current year to reach Rs 17,377 crore by the end of 2020 and cross Rs 50,000 crore mark by the end of 2025, growing at a CAGR of 27.4%.
Pegged at ₹61,878 crore ($8.76 billion) in 2018, the Indian advertising market is estimated to grow with a CAGR of 10.62 per cent till 2021, to reach a market size of ₹85,250 crore ($12.06 billion).
Advertising Media shares
Television and print media would continue to corner the largest share of media spends at 70 per cent aggregated followed by digital media at 17 per cent. Digital will contribute 29 per cent of the ad market size by 2021. The shift of ad spending from traditional to digital media is happening at a rapid pace in India. While digital media currently contributes 17 per cent to total ad spends, it is expected to zoom to 21 per cent by the next year and 29 per cent by 2021.
Indian advertising industry is to grow by 10.9%; will reach ₹75,952 crore by the end of 2020.