The growth of the urabn population in India has been a strong foothold for the rapid growth and expansion of the Biscuit industry in India. Add to this the demand for read-to-eat food brought about by the modern nuclear families. Also biscuits are a cheap commodity and reasonably priced when compared to some foodstuff.
The Indian states that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially-developed states, hold the maximum amount of consumption of biscuits.
In terms of volume, biscuit production by the organised segment is estimated to be around 1.30 million tonne. In the organised sector, the industry is dominated by Britannia and Parle, which account for about 70 per cent of the industry’s volumes.
Britannia’s market share stands at Rs 27 billion. Parle derives a large portion of its revenues from low-priced biscuits. Parle-G and Britannia derive a fairly large share of their revenues from the medium and premium varieties.
Other organised producers include domestic players like Bakeman’s, Champion, Kwality, Priya and multinational corporations (MNCs) like SmithKline Consumer, Kellogg’s, Sara, Heinz, Excelsia (Nestle) and United Biscuits. The 12,000 crores biscuit industry in India provides an enormous opportunity for growth in India.