INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2020 - 2021
Advertising spends on Digital media is expected to grow at a CAGR of 27.42% and reach an industry size of Rs. 58,550 Crore by the year 2025. Television takes the largest share of media spends at 39% (Rs. 26,869 Crore) followed by print media (29%, Rs. 20,110 Crore) and Digital Media (20%, Rs. 13,683 Crore). In the year 2020, spends on Television media grew at 10% with its share remaining intact, while the Print media grew at 3% with its share declining to 27%.
The Indian advertising market exhibited strong growth during 2015-2020 and is expected to grow at a CAGR of 11% during 2021-2026. However the uncertainties with regard to the covid situation still exists.
The advertising sector, had witnessed a degrowth in 2020 due to the pandemic, is expected to touch Rs 70,343 crore by 2022, as per dentsu Digital Report 2021.The Indian advertising industry is expected to grow 10.8 per cent to reach Rs 62,577 crore by the end of the next financial year.
The advertising industry is expected to make a come back and will grow by 10.8 per cent to reach Rs 62,577 crore by the end of the year 2021. Furthermore, it is expected to grow with a CAGR (Compound Annual Growth Rate) of 11.59 per cent to reach Rs 70,343 crore by 2022.
Digital AdvertisingThe digital advertising industry had witnessed a 15.3 per cent growth in 2020 despite the pandemic to Rs 15,782 crore from Rs 13,683 crore by 2019, and is expected to reach Rs 23,673 crore by 2022.
Digital media will grow at 20 per cent to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47 per cent to reach Rs 23,673 crore by 2022.
A huge rise in the digital advertising market is being forecast by industry experts.
