INDIAN ADVERTISING INDUSTRY AT A GLANCE IN 2021 - 2022
TV advertising grew to about INR 35015 Cr in 2021 . India is the fourth-largest market globally after the US, China and Japan in Television advertising. Further expansion at a 7.6% CAGR will take TV ad revenues to the level of INR 50586 Cr in 2025. Multichannel advertising will account for nearly 92% of the total TV advertising market in 2025.
India is the fastest-growing Internet Advertising market in the world and is predicted to grow at a CAGR of 18.8% during 2020-2025. In 2021 revenue from mobile internet advertising in India was INR 7331 Cr and will rise to INR 22350 Cr in 2025 – increasing at a 25.4% CAGR.
Print AdvertisingIn 2021 the Indian newspaper & consumer magazines market was worth INR 26299 Cr and is likely to have a CAGR of 1.82% till 2025. In 2021, print advertising revenue fell by 12.0% and print circulation revenue was down by 4.0%, mainly due to the pandemic. Digital magazine circulation and advertising revenue is set to increase between 2020 and 2025 from just INR 231 Cr to INR 358 Cr at a CAGR of 9.5%.
Cinema AdvertisingBox-office revenue is expected to recover after the pandemic hit in 2020 and 2021 and is expected to grow at a CAGR of 39.3% grossing up INR 13857 Cr by the end of 2025. The overall segment comprising box-office and cinema advertising is predicted to grow back to pre-covid level by mid of 2023.
The total ad spend across media in India is estimated to cross the 1 lakh crore mark in 2022, even as digital is set to overtake TV as the largest advertising medium in 2022, accounting for 45% share of the total share.
Ad spending is to reach 107,987 crore 2022 , with a 22.2% growth over 2021.
